Even if you never want to stop your day job and turn your side-hustle into a full-time business, it’s still a great idea to consider how you would brand your product or service. Learn 3 reasons why you should brand your side hustle.
By defining the brand for yourself, you can improve it. It will give you something solid that other people can use as well. We need a name, an identity, for each thing we create in our lives. Branding helps us find clarity in our choices. Once we have a specific idea about what we’re doing, we can throw ourselves into its development with more commitment.
Still, need convincing? Here are three reasons to brand your side hustle.
Your brand should represent what you want to be known for.
Branding extends beyond just your company’s brand name (you can use your own name as a brand name) and your logo (yes, it’s beneficial to have a logo for your side hustle). Your brand is the image you portray to your clients and customers. You can help yourself to stand out by branding your business as something no one else offers, even if the competition is tough in your niche.
For example, if you’re a graphic designer, you may want to be recognized only as someone who works primarily with higher-end businesses and established brands. You never need to undercut your competitor’s prices. This is because you know that your clients love the quality of service that you offer them, and so they want to partake in the experience regardless of the cost.
On the other hand, if you’re running an e-commerce store, you may not want to work with a client who demands a discount from you. You may also want to avoid clients that are completely unaware of your products or services and how much they cost. Instead of lowering your prices to meet the needs of such customers, it’s better for you to turn them away so that you can focus on getting legitimate clients who appreciate what your company does for them.
These people will become lifetime customers and brand ambassadors for your side hustle because they know that working with companies like yours helps them thrive. If there is anything else we can learn from Apple in terms of branding, it’s this: The more Apple’s brand is associated with quality products, the more likely they will continue to have loyal customers for years and years.
Find ways to show that your work is not just another spin on the same.
The way people see your brand is a major factor in how much business you get.
The more people perceive your brand in a positive light, the more likely they will be to come to you for business. If your reputation is less than stellar, then you’ll need to either start fresh or try to repair it and turn that negative perception into a favorable one.
If you want to be considered a trustworthy business, you have to take care of your reputation, your brand. You must show your potential and current clients that you are indeed a reliable business person who runs their company with an eye for detail.
Even if you offer generic products or services, you can still have a unique brand. For example, the Hulu TV Show On Demand is one of several streaming media applications available now in the market today. However, it has successfully branded its user interface as something uniquely different from Netflix’s service. Now, this brand distinction has allowed them to gain traction among their users despite competition with other applications of video streaming.
Make sure that your brand identity is memorable. To do this, make sure that it includes elements like color and fonts that stand out and connect to your target customers’ emotions.
Branding is an important factor for building trust and recognition
Do your business justice by promoting it and being consistent with its message. Don’t alter the brand’s image on various platforms, but rather strive for consistency with all communication. The more people interact with your company, the better they come to know you as a brand.
Create a trustworthy business, and people will start to see you as an expert in your field. Be honest and above-board so that those who take a risk by trusting you can feel good about their decision!
Want to know if you are ready to turn your craft hobby into a craft business? I’ve created a free checklist of the 5 Things to Have Before Starting A Craft Business so you can turn your hobby into a craft business. I created this checklist because I often see DIY Crafter and Handmade Crafters struggling with knowing how to get started as a business. If you can relate to this, my 5 Things To Have Before Starting A Craft Business is explicitly designed to help you know exactly what it takes to start a handmade business and get to do what you love, crafting. So if you’d like to take advantage of this free download.
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